MARKETING EVALUATION TOOL Answer these 20 questions to test & analyze your marketing Name** Email** Phone** Company 1. Does your CEO see marketing as an important function of your business?* Yes No 2. Do you have someone who is responsible for marketing in your company?* Yes No 3. Have you developed marketing goals for your business?* Yes No 4. Does your company see marketing as an expense or an investment?* Investment Expense 5. Do you completely understand who is your ideal client?* Yes No 6. Have you developed an ideal client profile?* Yes No 7. Does your marketing speak in terms of benefits?* Yes No 8. Can you clearly explain the unique value of your business?* Yes No 9. Do you understand your competition’s marketing strengths and weaknesses?* Yes No 10. Does your company have a core marketing message?* Yes No 11. Are you measuring your marketing results?* Yes No 12. Do you know which marketing method has the best return on investment (ROI)?* Yes No 13. Are you A/B testing your marketing to make improvements?* Yes No 14. Are you using powerful writing to capture your client’s attention?* Yes No 15. Do each of your marketing materials have a clear call to action?* Yes No 16. Does your company have a professional website that attracts clients?* Yes No 17. Do you know the cost to obtain a new client (CPA – Cost Per Acquisition)?* Yes No 18. Do you have a strong value proposition?* Yes No 19. Do you have a marketing plan in place for your business?* Yes No 20. Is your marketing team trained in the best practices of marketing?* Yes No CAPTCHAEmailThis field is for validation purposes and should be left unchanged.
