MARKETING EVALUATION TOOL Answer these 20 questions to test & analyze your marketing Name**Email** Phone**Company1. Does your CEO see marketing as an important function of your business?*YesNo 2. Do you have someone who is responsible for marketing in your company?*YesNo 3. Have you developed marketing goals for your business?*YesNo 4. Does your company see marketing as an expense or an investment?*InvestmentExpense 5. Do you completely understand who is your ideal client?*YesNo 6. Have you developed an ideal client profile?*YesNo 7. Does your marketing speak in terms of benefits?*YesNo 8. Can you clearly explain the unique value of your business?*YesNo 9. Do you understand your competition’s marketing strengths and weaknesses?*YesNo 10. Does your company have a core marketing message?*YesNo 11. Are you measuring your marketing results?*YesNo 12. Do you know which marketing method has the best return on investment (ROI)?*YesNo 13. Are you A/B testing your marketing to make improvements?*YesNo 14. Are you using powerful writing to capture your client’s attention?*YesNo 15. Do each of your marketing materials have a clear call to action?*YesNo 16. Does your company have a professional website that attracts clients?*YesNo 17. Do you know the cost to obtain a new client (CPA – Cost Per Acquisition)?*YesNo 18. Do you have a strong value proposition?*YesNo 19. Do you have a marketing plan in place for your business?*YesNo 20. Is your marketing team trained in the best practices of marketing?*YesNoCAPTCHAPhoneThis field is for validation purposes and should be left unchanged.
